6) Generate Conversations
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Comments
Commenting on other blogs is a great way to get involved in the community. Be careful, do not just comment on a blog to advertise your website. Instead, find a blog that interests you and add a relevant comment that brings value to the post. This seems like commen sense, but you’ll be surprised just how many people out there write an irrelevant post on your blog just to post their websites link on your site.
Don’t be afraid of disagreeing with the author. I have found the best conversations come out of disagreements. It’s great because even if you guys bash each other to death, the author will want to go onto your site to see if she can start any discussions. This means more traffic on your site and more interesting comments. After a great battle, you end up with an amazing blogging friend.
Controversial posts
Writing a controversial post will definitely cause some stir in the blogging community. Always be aware that everything you write online will be visible to everyone! We have free speech, and we should take full advantage of it; however, you are developing your personal brand so make sure that you are presenting yourself in a smart, respectable way.
Here is an example of a controversial post I wrote: How to handle a crush on your boss. Here is another one that generated even more conversations and comments. As you can see, controversial blog posts do wonders with generating a conversation.
Penelope Trunk once gave me a great piece of advice that I want to share with you: “As long as you truly believe in your post, and are not just posting it to cause a stir, then your ‘controversial’ post will never backfire.” As long as you truly believe in what you’re writing, you’ll always find people out there who share your same opinions.
Tracking-Back
A great way to get people on your site is to Track-Back to their site. For example, when I write “my brother from another mother,” the word ‘brother’ is track-backed to Yu-kai Chou’s blog. This means that he will be notified that I talked about him or his site on my blog and he will respond accordingly.
Tracking-Back is fun because you WILL make an instant connection with someone on the blogosphere. And don’t forget, feel free to disagree with anyone.
Blogging Takes Guts
In the beginning, no one will come to your blog. Once they start coming, people will disagree with you, bash you, and call you ignorant. Doubts will begin to creep into your head and you’ll feel hesitant to blog about controversial topics from now on. You need to get past this feeling and keep trucking on. Don’t feel intimidated by the people who disagree with you. Welcome the people who disagree with you because they will be the ones that keep coming back to your blog and that make your blog interesting.
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