4) Distribution Channels
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Bloggers frequently link to and comment on other blogs, creating the type of immediate connection one would have in a conversation. Distribution channels track these links, and thus the relevance of blogs for each keyword or topic. Here are some great distribution channels to subscribe to:
I recommend signing up for each one, but I find Technorati to be the most useful:
Technorati is the best place to search for blogs. Think of it as the google for blogs. Type in any keywords into the Search Box and you’ll get a lovely result.
Blogs are arranged according to Authority. A blog gains authority every time it is linked-to or tracked back by another site. For example, I can write that the CEO of Future Delivery once lived in Kansas. I have hyperlinked “CEO of Future Delivery” to http://yukaichou.com. If I was writing a post on my blog, YukaiChou.com would gain 1 authority point.
The second metric that Technorati uses to measure the popularity of blogs is the number of “Fans” it has. Like any other site, Fans just means that you have a Technorati account and that you have “favorited” the blog. When you “favorite” a blog, you feed in the RSS into your Technorati home page.
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