1) Blogging: You are your brand
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You are your brand. The first thing a company will do when they’re about to interview you is google you; the first thing a potential client will do before they meet with you is google you. What will they see?
Will they see your common name lost in a sea of your peers? Or worse, will they find “inappropriate” images of you online that might jeopardize your chances with the company or client? Go ahead, Google yourself. What do you find?
“Blog to build your personal brand”
Blog for yourself. The number one reason you should create a blog is because you truly WANT to. Now, I understand that it can be nerve wrecking to post your inner most thoughts online where everyone can see; you might even feel that what you have to say is not worth reading. Like public speaking, it is just a fear that you will get over. Blogging is a great way to build your personal brand, increase your writing abilities, meet people who have the same interests as you, establish a fan base, and even generate some revenue.
You are now part of the FD Network and we truly want you to build a strong online presence and better market yourself to employers and potential clients. Blogging improves your writing, creative thinking, helps your better explain concepts, and builds the all-important personal brand.
Differentiate Yourself. You and your peer are competing for the same job. You have similar GPAs, similar experiences, and similar leadership positions. Before the company chooses a candidate, they decide to google your names. They find nothing for your competitor, but when they google you, they find your blog where you describe the numerous projects you have worked on and what you have learned from each one. They find your posts about personal development, recent news, and about your area of expertise - which just happens to be the position you are interviewing for. Who do you think the company will hire?
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