anyhow - you all sound like newsroom staff, ( coddle the story till it breaks your way stuff ) … thats not new., and unless you are a documentary journalist, its your perspective instigta nd spin that engages as much as the topic does.

DO it Better.

prove t to yourself by taking some under-reported something ( maybe even old news ) and put a spotlight on it and see how your marketing chops deliver in getting it recognized.

Often awareness made timely to something connected is all it takes, and a smart creative can be the trend rather than case it and chase it.

I get the your second point about research. Just like a good movie, you don’t want to know the ending before hand. Or like a good joke. It’s all about the total delivery of it that makes it funny. Giving too much away dilutes its potency.

Its your first point that left me scratching my head. Your point is technically valid in every way, but is bit of a foreign concept to a newbie like me. For me blogging is about putting my own spin on whats out there. The stories aren’t unique, so the only variable in the equation is the blogger. Show me a story you think has been talked about too much and I can show you a blogger that can write a new post and get 100’s of comments. I really believe that. (Example, whose to stop some musician from putting together a funny song using words from PT’s post? Didn’t think of that right?)

So in my head either 1 of 2 things happened. You either felt “betrayed” (for lack of a better word), or for you, this is all business. Keeping ideas secret so someone else doesn’t “capitalize” on it is such a business approach. And thats fine, its actually great, but its just not the vibe I got over the last month or so getting to know you, your company, your blog. Hopefully its not all business for you. (I doubt it, but a new reader my not think that way.)

We are all “friends” but in a way we are also competing with each other. Its kind of a weird relationship if you think about it. You give me advice that I may use it to trump one of your posts. I’d feel pretty crappy if that happened, but only for a little bit since for me my blogging isn’t about making a name for myself, or personal branding, or page views. But I could see how someone would get upset if their hard work of building a potent post, was all of a sudden diluted. I get that.

Alright man. Keep em comin’ and don’t underestimate yourself so much. Just a new supporter’s opinion here.

ps: Anytime a blogger asks any open ended question I immediately “know” they are getting feedback for an upcoming blog. With those 2 tweets you mentioned I knew cool blog posts were coming. Funny how well you can get to know someone without having met them.

you don’t always have to be first. ( college humor: http://vids.myspace.com/index.cfm?fuseaction=vids.individual&VideoID=55436493 )

I think that more buzz can have these three build buzz for each other. Make references to each post, link build, and comment between. More buzz would just justify each others’ post and definitely give more perspective for readers.

Thanks for the share @jun.

Lets view it from a gaming standpoint:

Jun, Matt and Rikin are essentially on the same team but Jun feels like he got “kill-stealed”. He has been lowering the target’s health and then suddenly someone snipered off the target. Jun feels that someone took his kill but Matt argues that he was eyeing the target with his sniper rifle for a long time now. Rikin then threw a grenade on the dead enemy’s body. Jun then praises the sniper and teaches others how to do a cleaner kill in the future.

It’s all just the dynamics of a game. Keep the fun conversations flowing though

I’m glad you see the purpose of my post. It’s to point out that one must capitalize on posts, and more importantly, how to capitalize on buzz-worthy topics.

I did also mention how to protect a new-worthy topic, and that’s to help people who are trying to become journalists and report breaking news. For example, I now know what Mashable and Techcrunch feel like. They must constantly be in competition against one another to get the exclusive or the news out first.

The truth is - and I think you pointed this out really well in your post Jun - is that everyone capitalizes on everyone in the blogosphere and builds on each other’s ideas. My latest post on Gen Y and community was a direct inspiration from two recent posts - one by Ruby Ku and one by Grace Boyle.

That’s what’s so fun about it and I love that you have detailed the process here - it’s so smart marketing-wise.

Two things I think you could have and should have done differently. One, you should have moved forward and executed your plan to post a video on this - We didn’t have the same perspective and again, my post was not directed for people to simply answer ‘was it right or wrong’ - it was an OVERALL observation on handling criticism - I just used a high profile relevant example, and my timing was good. Two - I wish you would have commented on my post, Rikin’s post, or both - it’s obvious you have opinions on it, but rather than posting your thoughts on either of our posts, you chose to not only NOT post your own video, but write a post about us ‘capitalizing’ on your ideas. Share the love man, we’re all in this together. I know that I (and I can probably speak for Rikin) would have commented and shared our thoughts on you video post.

Lastly, I appreciate your kind words on my marketing techniques and writing style. I like to end most posts with questions for the reader - I really want each post to be a two-way street, and I avoid situations where I come across as ‘preachy’ or talking down to my readers. I of course post my opinion, but my priority is engagement and the promotion of discussion.

But I do disagree with your statement, “You didn’t really capitalize on the buzz I generated…”. I’m sorry but I don’t think you were the only person who caught this topic and felt this way. I put out a tweet and got 5 responses and emailed you and Matt an honest and sincere answer. I think that’s enough buzz generation on all of our parts.

No hard feelings I hope - but just wanted to clear the air.