Thanks for the comment. I agree that Twitter is a great method to keep your followers up to date of your whereabouts.

So then the breakdown is like this:

- Facebook status update is to keep your friends posted about what you are doing
- Blogging Feeds are to provide in-depth, personal information to your readers
- Twitter (for company use) is for companies that don’t want to create a blog (because it’s too much work) and just want to blast their followers with some things to keep them up to date.

So the question remains, how do you increase your followers quickly?

For example, all users of Facebook/Myspace have a generic common denominator - obviously these are people who want to network, socialize through the web. But users of Twitter don’t have a common denominator at all….presidential campaigns use it to publicize the whereabouts of their candidates (VIP dinner, rally, etc.), whereas some growing number of colleges or government agencies use it to “break” news or other emergencies. I think Twitter is an “express lane” conduit of information. If you’re in the business to CONSTANTLY update your “followers” or in this case clients, then by all means, it’s a great, user friendly tool. Plus, you don’t need fancy IT equipment to build this infrastructure. It’s only a few clicks away.

I think the people behind Twitter have created something that they really don’t know its true purpose. They want the web community and the people at large to mold its usage and in many ways define the product. This also answers the question why venture capital into Twitter has been slow, if not absent.

Gregory

Timothy S. Hillebrand, Ph.D.
Editor
Smartphone & Pocket PC magazine
tim@pocketpcmag.com