I just read a blog post by Ian about using the title of your blog post strategically. He makes some very good points and I have to agree that making your blog post seem more enticing or controversial can compel people to want to read your post. I actually also had a conversation with my business partner Yu-kai Chou about whether or not all PR is good PR. We were talking about this because some of my most controversial blog posts that have shown up on Brazen Careerist have gotten the most comments.
For example, Flirting with the Interviewer was a blog I wrote to test out my theory of all PR being good PR. It definitely raised some controversial issues and started a great conversation. Not only was my blog a test, but it did have some very relevant tips and strategies that applied to interviewing. Now, I could have entitled my blog post something like, “Principles of flirting apply to interviewing,” but that might not have generated the same buzz.
So since I started this blog to document my marketing experiences, I would like to tell you that buzz-worthy, controversial blog post titles and blog posts do increase traffic to your site. I hope that once people go to our site, people will realize that we do have some very great content and that this is a place where you can learn how to further your career. I’ll definitely keep you all updated about how or if we sustain the traffic we generate.
About the author
Jun Loayza is the Co-Founder of RewardMe, a digital rewards program for restaurants and retailers. In his entrepreneurial experience, Jun has sold 2 internet companies and lead social media technology campaigns for Sephora, Whole Foods Market, Levi's, LG, and Activision.
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