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Our brand beats your brand

by JunLoayza | View Comments |

One must full-heartedly devote himself or herself to the company brand. Before making any decision, you must ask yourself if this fulfills and pushes the company brand.

The Future Delivery brand is “Make productivity fun.” Everything that we do is about career or personal development for the student or young professional. However, there are many sites and services out there that offer students and young professionals a way to further their careers. Our edge is that we make it FUN. No matter if it’s researching a company, contributing to the community, writing a blog, asking or answering a question, our goal is to make the entire interviewing and personal development process as fun as possible.

Enter the picture above. Our designer Cat is very good at what she does. I came up with an idea about introducing a personal avatar for each user that physically represents the amount of FD points the user has. If you have a healthy set of FD points, then your avatar will be big and healthy (like a plump sumo wrestler). If you have low FD points or if you are in the negative, your avatar will be scrawny and weak.

Our FD Cache is built around the see-saw function that Yu-kai developed.  It’ll be a physical representation of peoples opinions and thoughts about the company.  Here is an example of what it might look like:

wikivault

Can you imagine how cool it would be if there were sumo wrestlers or even cowboys riding the ends of those see-saws!  Yes, extremely amazing.  But in all seriousness, we will live and die by our brand.  If we cannot make a productive site that is also extremely fun and rewarding so that people keep coming back, then we will have failed our mission.

Our site will be out in two weeks! Get ready for productive fun!

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Posted May 13th, 2008 | Under Marketing

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4 Comments »

Comment by Jeff Ignaci
2008-05-16 22:41:44

Hey buddy just added you to my blogroll. Going to get back on the blogosphere. You and Yu-Kai inspired me to start writing again.

Let’s have that blog competition =D

I head you spoke at the conference at Anderson. How’d that go?

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Comment by grark
2008-05-27 19:50:08

2 weeks.. is that today?

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Comment by JunLoayza
2008-05-27 22:25:01

Yes you caught me. Anything that has to do with technology development always takes longer than planned. Unfortunately this is the case once again. Our private beta will be out in 3 weeks now. I will send it to you as soon as we have it.

Thanks for rubbing it in my face!

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Comment by grark
2008-05-27 22:30:00

haha that’s cool

good luck! :D

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