Startups and Relationships with Brenton Gieser
Name: Brenton Gieser
Company: http://convospark.com/
Blog: http://brentongieser.com/
Twitter: http://twitter.com/brentongieser
Today I speak with my good friend Brenton Gieser about relationships, startups, and his experience with building a digital marketing agency.
The first video dives into detail about our relationships as entrepreneurs. I feel Brenton is unique in his relationship in that his girlfriend is deeply involved with his startup and acts as his driver and motivator. They often work together at coffee shops and support each other in every way.
The second video is about Brenton’s experience with building a digital marketing agency. A lot of the advice centers around the fact that Brenton was able to leverage his previous agency experience to build Convospark.
Hope you guys enjoy the videos! Below you will find summarized recaps of our talking points:
Video 1: Startups and Relationships
Does your relationship with Catherine make your relationship easier or harder?
Brenton’s relationship with Catherine helps propel him forward. She’s the one who gives Brenton the encouragement that he needs and constantly keeps him focused with what he needs to do at that point in time.
My relationship has made startups easier as well because she is the one constant in my every-changing lifestyle. It feels good to know that there will always be one aspect of my life that I can always depend on.
How do you balance your time between the startup and the relationship?
Brenton doesn’t make it more difficult than it needs to be. They work together and enjoy their time together because they know they’re making progress in their lives.
Kim and I don’t really talk too much about my startup. I like to keep things separate as much as possible… not sure why. I’m going to make it a point to talk to her more about the startup and keep her involved :)
What is your number 1 priority in your life right now?
For Brenton, friends and family are always number 1. Although his actions aren’t always aligned, he tries to put his family, friends, and girlfriend first in his life. The people in his life also need to understand that he is running a company and that they need to give him time and space to focus on his career efforts.
If you had $10 million in the bank right now, what would you be doing?
Straight to Vegas! :P
Like the majority of entrepreneurs, Brenton would be doing the same thing that he is doing right now: trying to enrich the lives of others.
Video 2: How to build a digital marketing agency
What did you learn about yourself and about building an agency when you made the transition from corporate to startup?
It wasn’t as big of a change for Brenton as he thought it would be. The main change was that Brenton was now responsible for feeding himself. The mindset of an entrepreneur never changes though, and Brenton has always had the mindset of self-reliance and the hunger to do something great.
Are you currently living off of savings, earning a salary, or are you funded?
The team is salary based right now. The majority of the members on the team are 25 years old, and understand that at this stage of their lives, they don’t need extravagant, expensive things in their lives. They know they need to focus on their careers and establish something great while they’re young, care-free, and have no major responsibilities.
What can someone expect to do as the President of an agency?
1: Keep the vision consistent in the organization
2. Recognize key future opportunities and make sure to keep the company goals in line while making progress towards those opportunies
3. Organize the team for meetings, decisions, and collaboration
4. Do whatever it takes to get the business off the ground
What advice would you give to an entrepreneur who wants to leave their current agency to start their own?
You need a strong network of customers that will hopefully go with you during your transition. You want to make sure you are strong from a revenue and client perspective from the get-go.
Secondly, you need to know how you’re adding value to your clients. Social media marketing is very saturated, and you need to be unique and standout with the services that you are providing.


In a recent interview we spoke with a recently married young entrepreneur who talked about manging a business and personal life.
http://www.inspirest.com/interview/world-advisory-company-founder-24-year-old-alexander-johnstone-interview/
Great chat fellas!! I’ll let you both know when I’m up north.
Thanks Mr. Ruiz…look forward to meeting you in person. Wrestling match?
ohhh, its on Brenton!
Cool to see you guys team up as I’ve chatted with both of you separately. I love the quality and authenticity. I was just asked what I’d do with a million…it’s funny…I would umm…pay rent? and keep hustling…
Really cool laid back interview,
I am pretty lucky to have an encouraging girlfriend too, I think it helps a ton.
Good stuff fellas! Glad you guys are sharing your knowledge through video.
What about bring the gfs into the loop and ask them for entrepreneurial advice and ideas?
that is a cool interview, Jun
I luv Brenton’s genuine and authentic style - who needs the extravagant lifestyle at age 25 ? You can always have your ladies and pool when you are over 30
His two points are absolutely vital:
You need to have (and grow) a big network, because word of “mouse” in the digital world is just like in the offline world: absolutely vital !
The other point is just as important - you have to differentiate yourself - totally.
In fact, I don’t even believe there’s an overcrowded niche.
Social media is gets thrown around a lot - if you really want to be in that area you better start owning your keywords.
Personally, I’d never call myself a social media consultant or anything like that - that’s just cookie-cutter style. How about Influencer, or community creator
Not the best examples, but yo get the idea. Creativity applied to any niche will always results in grrrreat opportunities.
ahhh, had to write that.
keep rocking, guys !
Great comment Mars…
Harnessing your network and providing unique value to that network is everything!
Great interview; I really appreciated the aspects of entrepreneurship being a mindset and how Brenton’s relationship with his girlfriend fuels his start-up. I personally found the transition from corporate to entrepreneurship motivating yet challenging and found that it required a shift in mindset similar to what was described. I also found my relationship to be critical to my business moving forward as well.
Similar to Jun I think being an angel investor would be great - the ability to have the opportunity to see people pitch their ideas to you and then have the potential to guide the growth of entrepreneurs would be great.