Startup Saturdays and the future of JunLoayza.com

Photo by Zara
Though I have been an entrepreneur for less than 2 years, I have seen my fair share of battle scars and wounds that I will carry with me for the rest of my life. In a way, I wear these scars like a badge of honor, proudly demonstrating them to experienced entrepreneurs as a way to prove that I am worthy of standing next to them.
Yesterday I met two very ambitious undergraduates on their quest to change the professional world. It made me very happy to speak with them because I saw in them the same kind of passion that runs through my veins; at the same time, I see in them the same kind of naivity that I had when I was their age.
I spent about 45 minutes on the phone with them, listening to their idea, asking questions, and ultimately telling them that I would NOT use their product if they launched with their current concept. If you’re looking for advice from me, I’m going to give it to you straight because that’s exactly what every young entrepreneur needs to hear.
It then hit me - all the advice and theory in this world does not even come close to comparing to the actual knowledge you receive from first-hand battle scars. Sure they’ll listen to my advice, but will they actually implement my experience into their business plan and hopefully have a better chance at success?
During my early days as a young entrepreneur, I read tons and tons of literature about how to become a successful entrepreneur. Though helpful, I quickly realized that I could not relate to the Guy Kawasaki’s and the Seth Godin’s of the world. Sure they’re very successful, but at the same time, they are way out of my league and way out of my age range. I have learned much more from sitting down with Neil Patel for an hour or chatting with Derek Halpern on Gchat than I have from reading countless articles from Entrepreneur.com.
It’s the personal touch. It’s the fact that I can directly ask Neil or Ramit questions and get their honest feedback. It’s the fact that they’re my age, so they know exactly what I’m going through.
Realizing this, I have decided to make a greater impact in the young entrepreneurial world:
I am starting Startup Saturdays, where Yu-kai and I will do a LIVE webcast from 11am - 12pm PST on Saturdays
The topics for Startup Saturday will vary each week, ranging from funding, how to build traffic, how to find teammates, and even how to write a business plan. Any young entrepreneur who wants to join us, ask us questions, and listen in to the topic of the week is encourage to join us. If you would like to send me questions ahead of time, Yu-kai and I will make sure to answer them during the live video and perhaps center the topic of the week around your question. Send me your questions to questions [at] viralogy.com with the Subject Header as “Startup Saturdays Question.”
Furthermore, I am looking to sit on the Board of Advisors of a couple more early-stage startups. I am currenlty on the board of one, and feel that I have the time and capability to advice two more early-stage internet startups. I am looking to use Startup Saturdays as the vehicle to find the right company.
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I will definitely keep writing posts centered around my startup life so that you can all benefit and hopefully become successful young entrepreneurs. Here are the three tips I gave to my two young friends about the perils of the young entrepreneurial life:
1. You cannot find funding as a 1st time entrepreneur
“Can’t” is such a strong word, but unfortunately in this case, it is proper that I use it. As a 1st time entrepreneur, I pitched to several investors, each one telling me the same exact thing: “Great idea. Build the site, gain some traction, generate revenue, and then come back to me so that we can talk about potential funding.” Even incubators like Y Combinator or Tech Stars are very difficult to get into when you have no proven trackrecord.
Yes, I definitely encourage you to apply to Y Combinator and Tech Stars, but DO NOT make this your primary form of funding. DO NOT depend on this initial seed investment to get your company rolling in the right direction. Do you know how Andrew Warner funded his company? He returned all of his J Crew clothing and was able to get enough money to start his company that reached $38 million in revenue. Did you know that Neil Patel raised over $1 million from friends and family, and lost it all!
We at Future Delivery have focused on funding our startup ourselves, without raising money from investors or friends and family, by doing consulting work. Though we may not have that huge initial influx of cash like Andrew and Neil had, we are steadily driving towards each milestone every month and slowly accomplishing our goals. In a year when all you need to focus on is surviving, playing the role of the tortoise may be the best business strategy that we have developed as a team.
2. Launching a site, getting users, and then finding a way to make money is not a legit business model
I have heard this at least 4 times in the past two weeks from young entrepreneurs looking to start an internet company. We are influenced by amazing companies such as Twitter who have millions and millions of users without generating a single dime yet. This is an extreme case and DO NOT base your startups business model after it.
Humans survive on blood; startups surive on cashflow. If you’re not generating revenue with your startup company, then there will come a time when the strain and pressure of your startup are too much for you to handle and your company will die. The point here is that you need to constantly be thinking about how your company will generate money. It should be number 1 on your list of priorities. Go ahead and talk about company branding, how to attract more users, and how to leverage the hardcore users, but always remember, without money, none of these plans will ever be able to take effect.
Staying alive trumps everything else.
3. One of your founders needs to be a developer (if you’re an internet or tech company)
We had the right mindset when we first founded Future Delivery. There were three of us: the CEO, the CMO, and the CTO. But, there was one flaw - our CTO was part-time. Never, ever have a part-time founder!
Once our CTO dropped out, we found ourselves an amazing group of developers who were employed by the company. Looking back, we should have offered the best developer we had the CTO position. Furthermore, had he taken the offer, we should have given him a bigger stake of equity in our company, allowing us to lower the monthly payments we were giving him and hopefully have him stay on board with our company for much longer.
If you’re building an internet company, one of the founders MUST be a developer. There is just no way that you’re going to survive paying a salary to a developer or working with part-time developers.
The next question is: “How do I find a good CTO?”
Leverage the contacts you’ve made at your alma mater, use Twitter to try and find out of work developers, and make it widely known that you’re on the search for a CTO. All you can do is work hard and hopefully you’ll get lucky.
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I look forward to chatting with you on Startup Saturdays!






Hey Jun, wow I can’t tell you how excited I am to join you this coming Saturday. There are so many questions that I have about the startup life, and you’re right, reading material from people that are 10-15 years older than I am really doesn’t help as much as hearing it from someone in the same exact position as me.
Quick question: Where will the live video be? Should I come here to JunLoayza.com or should I go to your link to Viralogy?
You can actually go to this website to see all of our live shows: http://awesome.viralogy.com/live/
I’m looking forward to this series! I share similar sentiments towards Guy and Seth; great info, just hard to relate to and therefore act on.
I look forward to chatting with you live on Saturday! Is there anything that you would like us to talk about?
Building on some of your past experience I would like to hear about creating college networks to promote your product. What are the best ways to go about it?
That’s a great question! I will cover that topic and you can also ask it live during the live session
One other thing… I like that your going to do it on Saturdays. It’s funny how things slow down over the weekend even though many entrepreneurs are still working feverishly.
I’ve been invited to speak to students about business and all they seem to want to hear about is how to get funding.
You don’t need investors to build a business.
I think most entrepreneurs who want funding are really asking for safety. And there is no safety in entrepreneurship. Just ask Ted Turner, who lost control of his company even though he was a billionaire.
I agree. I truly admire scrappy entrepreneurs who find a way to fund their startup themselves
I’m always surprised at how many new things you undertake, but I’m looking forward to the Saturday live interviews! Are we going to be able to watch them if we can’t see it live?
I most likely will NOT be recording the videos. It’s ok though, since we’ll be doing it every week, I’m sure you’ll find a way to join us.
Jun..
Great post. Can’t wait to join you guys this coming Saturday. You guys at FD are doing great job.
Few things are going on in my mind: First, why everyone wants to be a blogger and comment on every other bloggers in the world? Why everyone like to have users on their blogs and then decide on how to use it? I agree that it’s good to have personal branding but why every blogger are speding their time writing about the topics which have been beaten to the death? Is it because every bloggers would like to build their network with every other bloggers in the world so that whenver they build a site or write a book they have excellent reviews from their peers? Lately, I have seen this has become a trendsetter. I am wondering, why can’t entrepreneurs spend their time on building something rather than talk about the same sh*t which have been talking since the beginning of human race? You should definitely have a blog for marketing and other purpose but don’t make it to ‘Just another blog’.
Second, I don’t think that I would agree on you saying that atleast one of the founders needs to be a developer. I agree that you could have saved time and money if one of the founders were a developer but as you also said you could have hired a good developer and then give him a good package in terms of company options. Isn’t every other start-ups doing that?
Cheers,
Pritesh
http://twitter.com/mehta1p
1. Why does everyone want to be a blogger?
It seems like it’s the new “thing” to do, right? Everyone and their mom has a blog. But to be honest, everyone has a Facebook, and soon everyone will have a Twitter. Blogs are unique in that you can truly own it for yourself. You own the domain, design, AND content. That’s why I feel a blog is the ultimate form of expression online.
2. Why does everyone comment on everyone else’s blog?
If you want to build relationships with bloggers, the best thing to do is comment. If you want people to notice your blog when it’s new, the best thing to do is comment. It’s about building awareness for yourself, but even more than that, it’s about making friends.
3. Bloggers are writing about topics that have been beaten to death
Yes, I really thing they are. Especially every blog out there that writes about social media marketing. Why do they keep doing it? It’s because they have readers. Sure, I can go to ProBlogger to find out about “blogging,” but my friend of UCLA might now know about ProBlogger. If I introduce my friend to my blog, then maybe he will choose mine over ProBlogger’s.
* Yes, we could have hired a “good” developer, but that would have cost us A LOT of money that we didn’t have. Hey, if you have some working capital, then by all means, hire a developer. I’m talking directly to the scrappy entrepreneurs who have a budget of $0 to get their company started. Plus, there are many upsides to having an inhouse developer who is a founder of the company.
We can chat more Sat
Hey Jun & Pritesh,
First of all, @Jun your blog & posts are rock on awesome and very relevant to my life right now as a bootstrapping entrepreneur! Keep it up. I know you’re doing a lot of stuff with @Untemplater and @viralogy, so it may be hard. But I really suggest you to either REPOST some of these posts back to @untemplater and also make BIG BOXES for them on the front page. I’ve been to your site many times and didn’t actually read it until now!
@Pretish
Your comments send chills down my spine, but peak my interest at the same time. Reminds me of a really good blog called “To Hell with personal branding” http://www.brazencareerist.com/2009/12/03/to-hell-with-personal-branding
I agree with you on the part that many entrepreneurs seem to just worry about blogging similar things over and over, and only a few really try to innovate.
I had similar thoughts & feelings that you have, as I really don’t like to play the “social currency” model and try to please everyone in order to sell my product when I need it.
But I find it’s like voting. People talk about how bad politics are, and then when you ask them if they vote, they say no, b/c it won’t make a difference. Similar thing with blogging, when you actually try blogging, try expressing your thoughts & feelings down, it’s different. Noticed you don’t have a blog, so I’d challenge you to try it out then see how it feels.
Also, I’m finding that there are two types of people in startups. talkers. doers. talkers talk, (obviously), but more than that, they need to talk alot of times. doers do, and they need to do. I think they compliment each other.
A good idea can die, with all the best doers, if no one cares to talk about it. the reverse can happen (and happens more easily, i agree) too.
anyways, my 2 cents.
cheers.
jon chui
So awesome. I will be watching every Saturday, on my headphones, listening from the library..lol. But still, I’m excited to watch!!! Great idea!
Great post, I am looking forward to see your ‘Startup Saturday’ too! Jun, have you ever told you that you are the best!
I like it when you say: Staying alive trumps everything else.
Count me in!