I’m not gonna lie – life is good.
6 months ago I decided to step away from the online community to focus purely on the sales side of my startup. After all, laser-like focus wins the race, right?
It amazes me just how much can change in 6 months: we have paying customers, our product stats show tangible increases in average order value and traffic, and best of all, my girlfriend Kim moved in with me.
The team is riding a wave of high team morale and a market full of acquisitions or funding, foreshadowing our Series A round.
So I figured it was time for a come back, and I have some special things in store for my readers.
Startup videos shall make a come back
A couple of years ago, I focused on interviewing entrepreneurs such as Neil Patel, Jessica Mah, and Loic LeMeur. I’m going to bring it back and offer a new generation of interviews with entrepreneurs.
The videos will be fun, educational, and focused on helping you grow your startup company.
A focus on small to medium-sized businesses
I’ve watched as Shama has grown her local marketing businesses immensely in the past 2 years. Local businesses respect her because she is constantly putting out great content that is meant to help them first, and generate business for her second.
That’s what I believe has been missing on the RewardMe blog. Moving forward, I will focus our blog to teach local businesses about driving traffic, creating loyal customers, and utilizing social media effectively. My goal is to build thought leadership in the local marketing space.
Entrepreneurs: keep a close eye on the RewardMe Blog to learn first hand about how to take a blog and use it to build thought leadership in an overly crowded industry.
Small business owners: check out the RewardMe Blog on a daily basis to learn concrete, proven techniques to improve your brick-and-mortar business.
Personal life – SF living and photography
Kim and I are moving to San Francisco on June 1st. After 2 years in the suburbs, I’m more than ready to live in a metropolitan city.
I’m excited about the move, but even more excited about helping Kim build a fashion blog. I’ve noticed the explosion in fashion blogs in the last couple of years, and have spoken to many bloggers about their level of traffic and income. The best fashion bloggers easily make enough money through their blog to never have to work a full-time job again.
That’s what I want for Kim. Although she does like her job, I want her to make income doing something that she loves. If I can get her to $5K in recurring revenue through her blog, then I will be a happy camper – and so will she.
VC funding and the Chou
On the RewardMe front, Yu-kai is hard at work at closing our Series A round. Should we close the round, the office will move to SF, our salaries will increase, and we can hire more developers.
But I’m not worried at all. I have a reawakening of the lean startup lifestyle.
I remember the days when we all lived in a 1-bedroom apartment, lived off of ramen noodles and Subway, and worked till 1am every night. We drove traffic to websites and closed client deals without needing an advertising or marketing budget. This is the root-philosophy that I have returned to in the past week.
There’s no need to spend money wildly on marketing and advertising as a lean startup. Traffic and leads can be generated through thought-leadership, which is something that I have proven to successfully do in the past.
Get ready because Joe Yi and I are going to take the internet by storm, like a couple of pirates
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