Premature scaling killed us

$1,000,000 in the bank. Shorty what you drank.

We were funded, had a working product, clients, and revenue. On the surface, it seemed like we were growing fast and moving toward the right trajectory.

Within 2 years, we had grown tremendously, but that growth ultimately killed us.

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How to create powerful recruitment videos

I joined Bunny Inc. when we were less than 12 full time team members. We now have over 60.

Our biggest challenge thus far is recruiting world-class talent, both here in San Francisco and in Bogotá, Colombia. When I took the reigns of the company recruitment effort, my goal was to build a scalable, repeatable recruitment process that helps us recruit top talent for rotational (and the occasional transformational) tours of duty.

We’ve started several initiatives ranging from Mentorship Partnerships with Google, to Hackathons with the top tech companies in Bogotá. All of these initiatives help position us as a top-tier technology company in Bogotá, helping us recruit the top engineering talent in Latin America.

But to really scale and position ourselves as the Google of Latin America, I felt it was critically important to showcase our beautiful company culture, which is why Carolina and I created our recruitment videos.

These are the steps I took to create our powerful recruitment videos.

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How to Build and Get Captivating Case Studies and Testimonials from Clients

client testimonials

I recently received a terrific question from Lorraine, one of the people in my community.  She asks:

How can I get testimonials and case studies from a corporate client?

Should I ask before, during, or after the project?  Should we ask for permission to use their logo on our website?

Should we get the testimonial via LinkedIn or email?  How can we make the ask in a professional manner?

I felt her questions were so good that I’d turn the answers into a blog post.  So, without further ado, here is how I build and get case studies and testimonials from my clients.

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Answer to a reader: I hate my corporate job. Should I become an entrepreneur?

Let me start off by saying that I truly appreciate every email that I get from my readers.  I may not be able to get back to you right away, but if you put time and effort into connecting with me and asking a very good question, then I will put an equal amount of effort in my response.  Hence, the person who emailed me last week gets a blog post and video response because of his sincere email and enthusiasm to connect.

If you have any questions about entrepreneurship, relationships, or business, please shoot me an email at me [at] and I promise to respond to you with an awesome, well thought out answer.


View the video above to see my video response.  Click on “Read More” below to view my text response.

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How to assemble the perfect team

Some of my awesome readers recently asked me how I was able to assemble the Future Delivery team.  First off, I must give the credit to Yu-kai Chou because he’s amazing at team building.  Secondly, it has nothing to do with funding.

Instead of giving you general advice, I thought I would tell you specifically how we recruited each member of the Future Delivery team.  In this way, you will be able to follow in our footsteps and possibly create a startup dream team of your own.

1. Yu-kai Chou

Future Delivery starts with Yu-kai Chou.

Yu-kai and I met as pledge brothers from the International Fraternity of Delta Sigma Pi.  I knew him as the Taiwanese fobby dude that had started his own companies.  Out of all of my friends from UCLA, I thought that Yu-kai was the most likely to be successful.

Lesson Learned: Yu-kai built an amazing personal brand as an undergrad.  Everyone knew him as the young entrepreneur who was constantly reading business books and that would go out of his way to help you out.  If you want people to work for your company, then you need to demonstrate that joining forces with you will lead them on the path to success.

Yu-kai Chou is the anchor, and his professionalism and impressive demeanor are what caused the first team members of Future Delivery to join.
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Startup Advice: How to build systems so that you can scale

For the past 3 weeks, I have been coming home tired, hungry, and in a bad mood.  Sure I love the work that I’m SUPPOSED to do, but that’s not what I’m doing at work.  I literally spent ALL day last Friday building proposals and agreements for potential clients.

You might say, “Hey, that’s a good thing because if you’re closing deals, then that means more money for you and your company.”  The thing is that I have been spending so much time on these proposals that it greatly limits my time to build a quality team, brand the company, and build systems and processes for my team.

I was reminded of The Four Hour Work Week by Tim Ferriss where he writes that he was working 18 hour days trying to manage all of his clients.  When he stepped back, analyzed his company, and applied the 80/20 rule, he realized that 20% of his clients were producing 80% of the revenue.  Furthermore, by giving his customer service team more responsibility and the ability to handle any problems under $100, it freed him up from having to deal with all of their problems. (Yes, I have the entire Four Hour Work Week book memorized in my head :P)


So I decided to take a step back this weekend, analyze, and completely focus on building a system/process that would allow me to focus on the things that I love to do and that I’m great at.

I ended up building a completely dynamic set of proposals and agreements that the sales team can use to complete the documents themselves.  I spent a good 8 hours building it over the weekend, but man am I glad I did it.  After the entire experience and teaching some of the sales people how to use it today, this is what I’ve learned about systems and how you can apply it to your startup:
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How to survive the first 3 weeks of launching your company

Photo by See El Photo

Patience is the key to everything in life.

People start blogs and quickly stop writing them because they don’t get any comments within the first month of writing.  Pseudo-entrepreneurs face a few bumps in their startup journey and end up quitting at the first sign of trouble.  What I’ve realized is that every startup takes patience to make it successful.

We are now going into the 4th week of launching Viralogy.  In just 3 weeks, we’ve conducted intensive market research, prepared ourselves to launch two new marketing campaigns, and completely redesigned the home page based on peoples feedback. Here is what I have learned in our first 3 weeks of Viralogy’s launch and how you can apply what I have learned into your startup:

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How I cut 6 hours from my work day with these 7 tips

early morning jog
Photo by Autumn_Leaf

I will not teach you how to work 4 hours in a week.  If you want to build a self-automated business that frees you up from work and allows you to live a lifestyle-design kind of life, then this is not the post for you.  Though I have made each work day 6 hours more effective, I still work my 70+ hours a week.

Why do I do it?

Because I’m building an internet empire here.  My team and I want to make Viralogy the next Facebook or LinkedIn.  In an internet company, we constantly have to evolve our product to beat out the competition and we need to consistently market out our site so that we exponentially grow in users.

Yu-kai and I live by a simple principle:  Once you learn how to work the 4 hour work week, take those principles and work 70 hours a week. We make sure that the 70 hours we put in a week are highly effective and are consistently pushing the company forward.


The following are concrete and actionable tips about how I took my 70 hour work week, reduced them to 20 hours, and then bumped up my work time to a full 70 hours of pure effectiveness.  You will be able to utilize these tips immediately and see an increase in your work effectiveness instantly.

Optimize your work life and you will have a much better chance of making your startup company succeed!

And yes, I do make time for friends and family throughout my week 🙂
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