Product growth analysis of Headspace

Today we’ll conduct a product growth analysis of Headspace, a mobile app in the meditation and wellness space. According to Wikipedia, Headspace has over 6 million users (as of 2016).

That’s quite a good number. Let’s see if we can discover ways for Headspace to improve their growth through product-driven efforts.

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Product Discovery analysis of Redbooth

There are 4 phases to a player’s journey for your product:

  1. Discovery: how a player learns about your product
  2. On-boarding: how a player signs up and learns how to use your product
  3. Scaffolding: the period when a player uses what they learned during on-boarding to achieve as many Win-States as possible
  4. Endgame: the period when a player has done everything at least once and there are no longer unexplored Win-States

In this article, we will analyze the Discovery Phase of Redbooth, a product in a highly competitive market: the project management/team collaboration market.

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Dashboard human-focused redesign of Bluehost

Bluehost has been good to me for the past 10 years. I use them for junloayza.com and many of my other sites because they have absolutely terrific customer support.

However, to be brutally honest, their product is incredibly difficult to use because they lack a human-focused design approach. In particular, their login dashboard is tremendously confusing–I’m completely lost every time I log in.

So, to thank Bluehost for their 10 years of great service to me, I’ve decided to make some suggestions for their login dashboard by taking a human-focused design approach.

The following is my thought process and recommendations for a human-focused redesign.

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Product Design analysis of Yelp

Octalysis is a Gamification framework. I use it to analyze products or services and to design for human motivation throughout a system (Human-Focused Design). You can learn more about Octalysis here.

In this post, I’ll conduct a Level 1 Analysis of Yelp.

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Product design analysis: Dropbox Carousel vs Google Photos

“What should I use to save my photos online?” Kim asked.

“I use Dropbox. They have this nifty camera uploader that automatically uploads all of my photos to the cloud.” I responded. “The thing is, it costs $99/year. It seems like a waste if we’re both paying for it.”

Kim did a quick search on the app store for photo storage. “How about Google Photos? It’s free and it seems easy enough to use.”

The motivation behind using photo cloud storage is very functional: I want to save my photos online so that they are never lost. Through its function-focused design, Dropbox Carousel achieves its simple purpose.

It’s hard to get someone to switch products, even if you offer something slightly better. Amazon Photo came out with a free service, but I didn’t make the switch from Carousel to Amazon. I ignored the free product because the functionality was basically the same and $99 was not a big enough pain for me to make the change.

However, after watching Kim use Google Photos for a week, I immediately jumped ship from Carousel and made the move to Google Photos.

This is the power of human-focused design over function-focused design.

In this post, we will examine why I made the switch from Carousel to Google Photos and how a human-focused design beats a function-focused design every time.

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