The Woo hoo!!! effect
Have you guy seen those billboards all over the place and all of those commercials going “Woo hoo” for Washington Mutual? Well at first, I thought this was a very funny approach to advertisement. Their goal is to associate a positive emotion, “Woo hoo!”, with their company so that you react on that positive emotional [...]


Twitter
Facebook
Vimeo
Viddler
Stumbleupon
Delicious