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Future Delivery TV explores all aspects of life that are fun and productive.

Living the Startup Life follows the FD founders as they create a successful company

The Woo hoo!!! effect

Have you guy seen those billboards all over the place and all of those commercials going “Woo hoo” for Washington Mutual?  Well at first, I thought this was a very funny approach to advertisement.  Their goal is to associate a positive emotion, “Woo hoo!”, with their company so that you react on that positive emotional [...]

How did Iron Man make so much damn money?

Why such good reviews for Iron Man? Why such good word-of-mouth?
I did not hear or see any attempts at viral marketing by Iron Man. Forgetting Sarah Marshall tried to harness the power of blogging and new media but didn’t fair so well at the box office. The ruins made an attempt [...]

Has American Apparel “sold out” to sex?

I am a huge proponent of building your brand and staying true to it.  If you’re brand is “solid and professional,” then everyone on your team must wear a suit and tie at all times and be a pillar of professionalism.  If your brand is “productive and fun,” then your culture must be upbeat and [...]