When I was a kid, my mom told me that I could accomplish anything.

Deep down, I truly believed her. I thought I was destined to do something great with my life. I had no doubt that I would be a millionaire by the time I hit 30.

Life was easy: I got into my dream college (UCLA), I was accepted into an exclusive business fraternity, and girls liked me. I was well on my way to becoming a management consultant and climbing the corporate ladder.

Fall recruitment 2006 was off to a blazing start. I had interviews lined up with the top accounting, investment banking, and consulting firms. I had no problem getting the interviews, but it was taking too long to hear back from these companies with my acceptance letter. Why were these companies taking so long?

I went home to visit my mom during Thanksgiving.

In my old room I found opened letters from companies, rejection letters that my mom had opened and left for me at my desk. She was so shocked that she couldn’t bring herself to call me and tell me the bad news.

I was in disbelief. I was ashamed.

To be honest, I couldn’t care less about these companies and what they thought about me; I was ashamed because my mom knew I was a failure. She left her entire life in Lima, Peru so that I could have a bright future here in California and live the American dream. I was the hope of the family, and I let her down.

You can’t connect the dots looking forward, you can only do so looking backwards. I didn’t know it then, but this rejection was the most important turning point of my life.

Bruin Consulting

bruin consulting

It was difficult for any UCLA student to get a management consulting offer. I therefore decided to start Bruin Consulting, the first undergraduate management consulting organization at UCLA. I teamed up with Yu-kai Chou, Ben, and Josh and together we launched the first undergraduate case competition. Bruin Consulting was a resounding success, and because of it, UCLA students are now actively recruited for management consulting jobs.

Future Delivery

future delivery

Yu-kai, Stephen, and I teamed up after college to start Future Delivery, a technology company that helps people become more productive and have fun while doing it. Yu-kai truly was a pioneer in gamification — he thought of this concept back in 2007!



RewardMe was our first true internet startup. We raised $1,000,000 in angel funding in 2010 and moved up to Mountain View, CA to pursue our startup dreams. In 2.5 years, we built a working product, closed deals with paying clients, and had multiple nation-wide franchises that were ready to integrate the product into their stores.

In the summer of 2012, we ran out of money.

RewardMe was one of the greatest learning experiences of my life. My former team members are life long friends and I use the knowledge I gained every single day.

Bunny Inc

bunny inc

I met Alex in June of 2013. “You can start your own company and you could succeed, or you could fail. Or you can join me and you WILL succeed.” he told me. It was a good pitch.

I had never before joined someone else’s team. I have always been the founder of my company, but I knew I could learn so much from Alex. I decided to join him and become the Chief Growth Officer of Bunny Inc. Together, we’re revolutionizing the way companies outsource their creative projects.

Secret code: Game technique #14: Boss Fights

49 thoughts on “About”

  1. That’s 3 minutes of my life I will never get back. Thanks guy, you really are the common man. With a 4.4 GPA. Awesome.

    1. Well, I hope it was the best 3 minutes of your life so far. And I’m not even finished with my bio yet, I’ll let you know when I am.

      Yea… 4.4 GPA was way below what i expected in High School.

  2. Hey Jun,

    great biography so far!
    reading certain parts of it is like looking into my own life right now.
    just finished my 3rd year of uni, but no luck whatsoever in finding a summer job, while others in my class have Big4 internships and the like.

    just followed you on Twitter, gonna read “to be an entrepreneur or not” now – i’m glad i found your site because i can relate to many parts

    best of luck for Future Delivery!


  3. Great to see someone else taking the plunge like this. I got a question though, how did you manage to survive in the beginning? I am thinking of quitting work to pursue a start up but living is expensive when you don’t have a consistent income!

  4. Good profile Jun. I like how you kept it real. I’ll be following y our progress in your goals of becoming that successful entrepreneur!

    I’ve started the whole branding thing myself over at Financial Samurai, and it is so much fun. Know anybody who’s looking to apply to b-school? If so, we’re doing a $1,000 giveaway.



  5. Hello Jun,

    It was great to read your bio and some of the posts on your site. I will definitely keep checking back. Thanks for the honesty and motivation.

    All the best,


  6. Hi Jun,

    Your site is amazing just what I need during those times. I’m peruvian too! Do you have google chat? I wanted to ask you some stuff about your website. I hope I can chat with you.


  7. hey Jun!
    Congratulations fot this cool blog and I hope you all the best in all your proyects…I’m from Perú and my english is no so good..so I wonder if you ever wrote a blog in spanish???
    Thanks so much!

  8. Hey man – great website, i randomly found you through one of your “start up” videos on youtube, its so crazy how I kinda have the same mindset as you! im 22 years old – just got a degree in Business Management, and am on my way to start up an internet company and hopefully sell it and retire by the age of 40, I also have a blog too, (www.pursuitofmoney.com) – I dunno its just strange to me that were both young, we both have had similar experiences! and we both rock too! lol… anyways – I can see that your efforts are in creating something, and then making it popular, my approach is different, my business (that is still in the planning stages) involves consultancy and basically being the “middle man”. This approach carries less risk & less effort. but whatever approach we take, what matters most is ambition and consistancy. see you at the top my friend!

  9. Hey! I found your blog through Cody McKibben’s interview video, and decided to snoop around your site! Great site man! Your about story was fun to read and sounds similar to mine as far as starting up and chasing the dream! I met few people who changed my life for the better too to really step up and start CREATING! Cheers! Looking forward to reading more stuff on your site!

  10. Hi Jun, great post! I found this blog by researching in google about young entrepreneur.. thank you for inspiring me after reading this post.. i’m a young IT entrepreneur too.. i hope i’ll be successful soon too like you. Thank you so much and more power to you! I’ll be following your post here. I hope you will inspired the other young people to do business too. Congratulations!

  11. I love your blog. I’m not looking to become an entrepreneur but regardless this blog has given me tremendous professional and job hunting tips. I really appreciate it.

  12. Good morning!
    I googled something before even rolling out of bed on a gloomy Sunday morning and it landed me here. I love your blog entries. Topics are useful, varied, and universal. You ,Sir, have earned a sub.

    Ps. Learning to drink in college is helpful for the following reasons
    1) you have great stories to tell acquaintances later (that pic in this post added a “human” quality that lots of “business gurus” lack)
    2) you are now in an exclusive circle with the group you drank with that will go an extra mile for you should you need anything in the future
    3) trains you in the art of “happy hour” and that is something that can even land a girl membership among in the “good ol boys”

  13. I love this blog, it’s not only very motivational but hilarious. I love seeing young and vibrant people like this have as much success as you’ve had. I am about to graduate and I am in the process of trying to find an internship that suits me well, I would love to work for you!
    -Colleen Cooper

  14. Thanks for your comments. I decided to remove that picture because it’s really no longer me. Now that I’ve matured, I feel that my binge drinking in college was absolutely unnecessary and a waste of time (and health).

    You are the average of the 5 people you hang out with the most.

  15. We survived because of the following:

    1. We stuffed 5 people into a 1 bedroom apartment
    2. We hustled and got odd jobs like website design and building for income
    3. We worked harder than anyone else
    4. We ate Subway every day

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