How to discipline your clients

I was in the client kickoff call with the Director of SEO and Director of PPC.  After an effective 30-minute conference call, the client asks THE question that will set ALL campaign expectations:
“When should we schedule our weekly meetings to discuss the campaign progress?”
Director of SEO: “Best times for me are Tuesdays or Thursdays before [...]

When you hit the wall…

Three miles from my house I hit the wall.  I pushed as hard as I could, but my noodle legs had no effect on my forward momentum.  I tightly gripped the handle bars to maintain a straight course, but my trembling and sobbing hands uncontrollably caused the wheels to shake back and forth.  My visioned [...]

Get ready for your socks to be blown off: the Launch of Untemplater!!!

This is for the professional who drags herself out of bed every morning to go to an unfulfilling job…
This is for the undergraduate who can’t decide on a major or career path, and has no idea how to live happily…
This is for the family who wants to break free of the routine life but has [...]