Has American Apparel “sold out” to sex?

I am a huge proponent of building your brand and staying true to it.  If you’re brand is “solid and professional,” then everyone on your team must wear a suit and tie at all times and be a pillar of professionalism.  If your brand is “productive and fun,” then your culture must be upbeat and [...]

Our brand beats your brand

One must full-heartedly devote himself or herself to the company brand. Before making any decision, you must ask yourself if this fulfills and pushes the company brand.
The Future Delivery brand is “Make productivity fun.” Everything that we do is about career or personal development for the student or young professional. However, there are [...]

I stood my ground against Goliaths

There was a VC to my left, a VC to my right, and an audience full of Anderson MBA students. Every person in the room was older than I was, had more experience, and had more schooling. I could feel my heart thumping against my chest right before the speaker panel started. [...]

Why Startups never get off the ground

85% of businesses fail within 3 years.
Out of 10 businesses that VC’s fund, 8 will fail, 1 will be a small success, and 1 will the the ONE big successes that generates the big money for investors.
There is so much failure going around that an entrepreneur can easily be discouraged to leave the shelter of [...]

Undergraduates: start a blog now!!!

YOU ARE YOUR BRAND.  Everything you do or say becomes a part of your personal image and directly reflects what people think about you and how people act around you.  This not only greatly affects your social life, but your professional life as well.  I feel that every undergraduate student should start blogging to build [...]

“Truth” makes me want to smoke

So I don’t smoke; never have and never will. However, watching these lame “Truth” commercials make me just want to grab a cigarette and puff a few smokes in their face just so they know how ineffective and retarded these “Sunny Side of Truth” commercials are.

Lets analyze this 30 second commercial that constantly plays [...]

Relationships and Entrepreneurship

Lets start off by describing what kind of girls I like. She has to have a heart shaped face, skinny body, unique hair, dress very trendy, listen to indie and electronic music, be affectionate, great kisser, and has to love to be taken care of.
Kim is all of these things and more

So in [...]