Retention is more important than acquisition

by Jun Loayza on May 25, 2015

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There are a few experiences that I cherish in life that other people take for granted. For example, I absolutely love going to my dentist. There is no better feeling than beautifully polished clean teeth.

Another example is getting an oil change. Most people go for the cheapest oil-changing option and get a mundane experience, but me, I pay extra for the Oil Can Henry’s experience. For a decade I’ve been going to Oil Can Henry’s for an oil change because they go above and beyond to make the experience wonderful.

I’ve recommended many friends and family to Oil Can Henry’s, but after my experience yesterday, I may never recommend a friend to them again.

This got me thinking: if a decade of amazing experiences can be shattered by one, inconsistent bad experience, then what can companies do to ensure and maintain consistency across all of their stores and employees?

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How I knew she was the one

by Jun Loayza on May 20, 2015

how I knew she was the one

I met Kim on Thursday, April 12, 2007.

It was the very first event of Bruin Consulting, the kickoff event that would determine if my first entrepreneurial endeavor would prove to be a success. I had my business suit on, a hand-me-down from my dad that was 2 sizes too big for me, and was nervously preparing for my welcome presentation.

To my surprise, hundreds of students showed up. And then I saw her. She was wearing a business casual suit and glasses. She had this vibrant hair that stood out among all others. And her face, her heart-shaped face sealed the deal for me.

I’ll never forget the first moment I saw Kim, the moment that I fell in love.

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How to create powerful recruitment videos

April 27, 2015
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I joined Bunny Inc. when we were less than 12 full time team members. We now have over 60. Our biggest challenge thus far is recruiting world-class talent, both here in San Francisco and in Bogotá, Colombia. When I took the reigns of the company recruitment effort, my goal was to build a scalable, repeatable recruitment process that […]

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The Best Email I’ve Ever Written

March 30, 2015
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My father always told me “dime con quién andas y te diré quién eres”, which means “tell me who you hang out with and I’ll tell you who you are.” I’ve followed my father’s advice closely throughout my life, which is a big part of the reason why I teamed up with Alex and Bunny Inc. […]

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How I use OmniFocus to reach a ZERO inbox every day

January 5, 2015
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32 unread email. 7 unread Trello notifications. 12 unread Yammer threads. 8 to-do’s on Evernote. And a partridge in a pear tree. Welcome to the life of an entrepreneur, where the inbox is never empty, and the calendar is always full. For a long time, like most of you, life was always about playing catch […]

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Ultimate Guide: How to Create a Buyer Persona for Your Startup

November 10, 2014
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As a young and relentless entrepreneur, I constantly prioritized tenacity, fierce execution, and speed over strategic thinking and planning. “Fail fast and fail often” was my mantra, and I followed it with blind obsession. Though speed is important, it’s critical to know in which direction you’re running towards. There are many important channels for growth: SEO, SEM, email, […]

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How lazy people can build a strong network

June 2, 2014
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I’m a lazy networker. I don’t pack my days with meetings, I don’t go to conferences, and I don’t actively seek out introductions to people. However, I’m still incredibly effective at building a strong and powerful network. Who this post is for: startup founders who are shy and don’t actively build a network; professionals outside of a […]

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How to remove a manual Google penalty for $561.56

May 30, 2014
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It’s the worst nightmare of an online marketer — the dreaded Google Manual Actions Penalty. It kills your search engine rankings, cutting off a vital source of traffic and leads. Worst of all, it can take up to 6 months to remove the penalty and even longer to regain your rankings. Do a simple search and you’ll […]

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