The Best Email I’ve Ever Written

by Jun Loayza on March 30, 2015

the best email i've ever written

My father always told me “dime con quién andas y te diré quién eres”, which means “tell me who you hang out with and I’ll tell you who you are.” I’ve followed my father’s advice closely throughout my life, which is a big part of the reason why I teamed up with Alex and Bunny Inc.

However, when I analyze my previous ventures, I see a common thread that determines if a venture I start will become successful or if it will fail. I’m only as strong as my weak ties:

  • We succeeded with Bruin Consulting because my acquaintances connected me to Deloitte, which eventually became the sponsor of the first Undergraduate Case Competition
  • We succeeded in raising an Angel round with RewardMe because my blog readers were investors
  • I succeeded in building a lifestyle business because friends connected me to manufacturers and distributors

For several months I brainstormed about how to scale weak ties, until finally Santiago introduced me to the obvious, simple, yet delicate solution.

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How I use OmniFocus to reach a ZERO inbox every day

by Jun Loayza on January 5, 2015

pirate-finds-treasure

32 unread email. 7 unread Trello notifications. 12 unread Yammer threads. 8 to-do’s on Evernote. And a partridge in a pear tree.

Welcome to the life of an entrepreneur, where the inbox is never empty, and the calendar is always full.

For a long time, like most of you, life was always about playing catch up: there were never enough hours in the day, and I’d use the weekends to get some serious, uninterrupted work done.

My attention was scattered and my priorities for the day were not immediately clear. The Tim Ferriss only-the-three-most-important-tasks-for-the-day-on-a-notecard model worked for a while, but as a bootstrapped, 50-person technology company, it was impossible to focus my day on only 3 important tasks.

The situation seemed hopeless. Then I found Omnifocus.

Read the full post below.

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Ultimate Guide: How to Create a Buyer Persona for Your Startup

November 10, 2014
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As a young and relentless entrepreneur, I constantly prioritized tenacity, fierce execution, and speed over strategic thinking and planning. “Fail fast and fail often” was my mantra, and I followed it with blind obsession. Though speed is important, it’s critical to know in which direction you’re running towards. There are many important channels for growth: SEO, SEM, email, […]

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How lazy people can build a strong network

June 2, 2014
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I’m a lazy networker. I don’t pack my days with meetings, I don’t go to conferences, and I don’t actively seek out introductions to people. However, I’m still incredibly effective at building a strong and powerful network. Who this post is for: startup founders who are shy and don’t actively build a network; professionals outside of a […]

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How to remove a manual Google penalty for $561.56

May 30, 2014
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It’s the worst nightmare of an online marketer — the dreaded Google Manual Actions Penalty. It kills your search engine rankings, cutting off a vital source of traffic and leads. Worst of all, it can take up to 6 months to remove the penalty and even longer to regain your rankings. Do a simple search and you’ll […]

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What I Would Do as CMO of Voice123

June 5, 2013
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I’ve been involved with entrepreneurship since my senior year of college where I built and launched Bruin Consulting from the ground up.  Since then, I’ve had the opportunity to lead the marketing, branding, and acquisition campaigns for early-stage startups (where I was the founder) to the largest brands in the United States such as Sephora, […]

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7 Ways to Increase Communication with Your Remote Team

May 14, 2013
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Working remote can be extremely difficult. In those moments when communication is less than ideal and the situation seems dismal, joining the ranks of a team in a physical office space can sound like a good idea. Everyone has these moments. When this happens, it’s important to stay calm and not make any decisions you […]

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How to Build and Get Captivating Case Studies and Testimonials from Clients

April 23, 2013
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I recently received a terrific question from Lorraine, one of the people in my community.  She asks: How can I get testimonials and case studies from a corporate client? Should I ask before, during, or after the project?  Should we ask for permission to use their logo on our website? Should we get the testimonial […]

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