how-to-build-buyer-personas

As a young and relentless entrepreneur, I constantly prioritized tenacity, fierce execution, and speed over strategic thinking and planning. “Fail fast and fail often” was my mantra, and I followed it with blind obsession.

Though speed is important, it’s critical to know in which direction you’re running towards.

There are many important channels for growth: SEO, SEM, email, affiliate, WOM, and sales to name just a few. To maximize customer acquisition, you need to get into the head of your customer; you need to become your customer.

The best way to do this is through buyers personas.

Who this article is for: growth marketers who lead a company that has found product market fit and is ready to accelerate customer acquisition.

What you will learn: how I accelerated customer acquisition at Bunny Inc through the creation of customer personas. You will also see several examples of well done customer personas.

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How lazy people can build a strong network

by Jun Loayza on June 2, 2014

how-to-be-a-lazy-networker

I’m a lazy networker.

I don’t pack my days with meetings, I don’t go to conferences, and I don’t actively seek out introductions to people. However, I’m still incredibly effective at building a strong and powerful network.

Who this post is for: startup founders who are shy and don’t actively build a network; professionals outside of a business development role that still want to build a network

What you will learn: three lazy methods that I use to build a powerful network

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How to remove a manual Google penalty for $561.56

May 30, 2014
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It’s the worst nightmare of an online marketer — the dreaded Google Manual Actions Penalty. It kills your search engine rankings, cutting off a vital source of traffic and leads. Worst of all, it can take up to 6 months to remove the penalty and even longer to regain your rankings. Do a simple search and you’ll […]

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What I Would Do as CMO of Voice123

June 5, 2013
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I’ve been involved with entrepreneurship since my senior year of college where I built and launched Bruin Consulting from the ground up.  Since then, I’ve had the opportunity to lead the marketing, branding, and acquisition campaigns for early-stage startups (where I was the founder) to the largest brands in the United States such as Sephora, […]

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7 Ways to Increase Communication with Your Remote Team

May 14, 2013
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Working remote can be extremely difficult. In those moments when communication is less than ideal and the situation seems dismal, joining the ranks of a team in a physical office space can sound like a good idea. Everyone has these moments. When this happens, it’s important to stay calm and not make any decisions you […]

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How to Build and Get Captivating Case Studies and Testimonials from Clients

April 23, 2013
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I recently received a terrific question from Lorraine, one of the people in my community.  She asks: How can I get testimonials and case studies from a corporate client? Should I ask before, during, or after the project?  Should we ask for permission to use their logo on our website? Should we get the testimonial […]

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How to Get Clients With No Case Studies

April 8, 2013
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How can I possibly get clients with no prior case studies or experience in a field? I often get asked this question by first-time entrepreneurs or entrepreneurs that are entering a brand new industry.  It’s fare to say that we’ve all at some point had to start from scratch; I mean, I too at one […]

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How to Recruit a Technical Cofounder

April 4, 2013
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If you’re building an internet startup, then you need a technical co-founder — plain and simple. Incubators such as Y Combinator won’t accept a team with a majority of business-minded co-founders; smart investors in Silicon Valley know that it takes engineers and designers to build an internet startup, not a Harvard MBA. Guy Kawasaki once […]

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