How to create powerful recruitment videos

by Jun Loayza on April 27, 2015

Post image for How to create powerful recruitment videos

I joined Bunny Inc. when we were less than 12 full time team members. We now have over 60.

Our biggest challenge thus far is recruiting world-class talent, both here in San Francisco and in Bogotá, Colombia. When I took the reigns of the company recruitment effort, my goal was to build a scalable, repeatable recruitment process that helps us recruit top talent for rotational (and the occasional transformational) tours of duty.

We’ve started several initiatives ranging from Mentorship Partnerships with Google, to Hackathons with the top tech companies in Bogotá. All of these initiatives help position us as a top-tier technology company in Bogotá, helping us recruit the top engineering talent in Latin America.

But to really scale and position ourselves as the Google of Latin America, I felt it was critically important to showcase our beautiful company culture, which is why Carolina and I created our recruitment videos.

These are the steps I took to create our powerful recruitment videos.

[click to continue…]

{ 2 comments }

The Best Email I’ve Ever Written

by Jun Loayza on March 30, 2015

the best email i've ever written

My father always told me “dime con quién andas y te diré quién eres”, which means “tell me who you hang out with and I’ll tell you who you are.” I’ve followed my father’s advice closely throughout my life, which is a big part of the reason why I teamed up with Alex and Bunny Inc.

However, when I analyze my previous ventures, I see a common thread that determines if a venture I start will become successful or if it will fail. I’m only as strong as my weak ties:

  • We succeeded with Bruin Consulting because my acquaintances connected me to Deloitte, which eventually became the sponsor of the first Undergraduate Case Competition
  • We succeeded in raising an Angel round with RewardMe because my blog readers were investors
  • I succeeded in building a lifestyle business because friends connected me to manufacturers and distributors

For several months I brainstormed about how to scale weak ties, until finally Santiago introduced me to the obvious, simple, yet delicate solution.

[click to continue…]

{ 5 comments }

How I use OmniFocus to reach a ZERO inbox every day

January 5, 2015
Thumbnail image for How I use OmniFocus to reach a ZERO inbox every day

32 unread email. 7 unread Trello notifications. 12 unread Yammer threads. 8 to-do’s on Evernote. And a partridge in a pear tree. Welcome to the life of an entrepreneur, where the inbox is never empty, and the calendar is always full. For a long time, like most of you, life was always about playing catch […]

Read the full article →

Ultimate Guide: How to Create a Buyer Persona for Your Startup

November 10, 2014
Thumbnail image for Ultimate Guide: How to Create a Buyer Persona for Your Startup

As a young and relentless entrepreneur, I constantly prioritized tenacity, fierce execution, and speed over strategic thinking and planning. “Fail fast and fail often” was my mantra, and I followed it with blind obsession. Though speed is important, it’s critical to know in which direction you’re running towards. There are many important channels for growth: SEO, SEM, email, […]

Read the full article →

How lazy people can build a strong network

June 2, 2014
Thumbnail image for How lazy people can build a strong network

I’m a lazy networker. I don’t pack my days with meetings, I don’t go to conferences, and I don’t actively seek out introductions to people. However, I’m still incredibly effective at building a strong and powerful network. Who this post is for: startup founders who are shy and don’t actively build a network; professionals outside of a […]

Read the full article →

How to remove a manual Google penalty for $561.56

May 30, 2014
Thumbnail image for How to remove a manual Google penalty for $561.56

It’s the worst nightmare of an online marketer — the dreaded Google Manual Actions Penalty. It kills your search engine rankings, cutting off a vital source of traffic and leads. Worst of all, it can take up to 6 months to remove the penalty and even longer to regain your rankings. Do a simple search and you’ll […]

Read the full article →

What I Would Do as CMO of Voice123

June 5, 2013
Thumbnail image for What I Would Do as CMO of Voice123

I’ve been involved with entrepreneurship since my senior year of college where I built and launched Bruin Consulting from the ground up.  Since then, I’ve had the opportunity to lead the marketing, branding, and acquisition campaigns for early-stage startups (where I was the founder) to the largest brands in the United States such as Sephora, […]

Read the full article →

7 Ways to Increase Communication with Your Remote Team

May 14, 2013
Thumbnail image for 7 Ways to Increase Communication with Your Remote Team

Working remote can be extremely difficult. In those moments when communication is less than ideal and the situation seems dismal, joining the ranks of a team in a physical office space can sound like a good idea. Everyone has these moments. When this happens, it’s important to stay calm and not make any decisions you […]

Read the full article →