how to get on the top page of Product Hunt as a B2B company

What would you do to get on the front page of Product Hunt? What value would it even bring to your company? My team at Bunny Inc. just went through a rigorous 6 months of building and launching our latest product: ArticleBunny. As part of our launch efforts, I decided to make Product Hunt a big initiative. It paid off: in a span of 2 days, we drove over 5,000 highly targeted site visitors and over 100 projects posted. This post is about how we did it.

top 4 on Product Hunt

What you will learn in this post: this post is about ideation to launch. We conceptualized the idea of ArticleBunny in the Winter of 2014 and launched the product in June 2015. You will learn how we chose to build and launch ArticleBunny (out of the many options that we had) and how we hit the top 4 on Product Hunt on Wednesday, June 17th.

Who will benefit from this post: entrepreneurs, product managers and growth hackers.

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Premature scaling killed us

by Jun Loayza on June 2, 2015

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$1,000,000 in the bank. Shorty what you drank.

We were funded, had a working product, clients, and revenue. On the surface, it seemed like we were growing fast and moving toward the right trajectory.

Within 2 years, we had grown tremendously, but that growth ultimately killed us.

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Retention is more important than acquisition

May 25, 2015
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There are a few experiences that I cherish in life that other people take for granted. For example, I absolutely love going to my dentist. There is no better feeling than beautifully polished clean teeth. Another example is getting an oil change. Most people go for the cheapest oil-changing option and get a mundane experience, but me, […]

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How I knew she was the one

May 20, 2015
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I met Kim on Thursday, April 12, 2007. It was the very first event of Bruin Consulting, the kickoff event that would determine if my first entrepreneurial endeavor would prove to be a success. I had my business suit on, a hand-me-down from my dad that was 2 sizes too big for me, and was […]

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How to create powerful recruitment videos

April 27, 2015
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I joined Bunny Inc. when we were less than 12 full time team members. We now have over 60. Our biggest challenge thus far is recruiting world-class talent, both here in San Francisco and in Bogotá, Colombia. When I took the reigns of the company recruitment effort, my goal was to build a scalable, repeatable recruitment process that […]

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The Best Email I’ve Ever Written

March 30, 2015
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My father always told me “dime con quién andas y te diré quién eres”, which means “tell me who you hang out with and I’ll tell you who you are.” I’ve followed my father’s advice closely throughout my life, which is a big part of the reason why I teamed up with Alex and Bunny Inc. […]

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How I use OmniFocus to reach a ZERO inbox every day

January 5, 2015
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32 unread email. 7 unread Trello notifications. 12 unread Yammer threads. 8 to-do’s on Evernote. And a partridge in a pear tree. Welcome to the life of an entrepreneur, where the inbox is never empty, and the calendar is always full. For a long time, like most of you, life was always about playing catch […]

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Ultimate Guide: How to Create a Buyer Persona for Your Startup

November 10, 2014
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As a young and relentless entrepreneur, I constantly prioritized tenacity, fierce execution, and speed over strategic thinking and planning. “Fail fast and fail often” was my mantra, and I followed it with blind obsession. Though speed is important, it’s critical to know in which direction you’re running towards. There are many important channels for growth: SEO, SEM, email, […]

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